Instructional Design and Branding

Brand Presence and Visual Instructions // Improvement of the design, usability and branding of many of its products in the Wexxar, BEL and iPAK product lines. The goal was to improve the design, usability and branding of many of products in the Wexxar, BEL and iPAK product lines. The main focus is to enhance usability and enable operators to easily understand, locate and modify settings and controls. This is achieved by simpifying and creating highly pictoral instructions that could be quickly understood and also create a strong brand presence and more cohesive look for their three product lines. Designed while at White Box Design Creation of instructional videos and marketing style videos.

Color coding handles and visual instructions enable operators to easily understand, locate and modify settings and controls.

This instructional animation video was created to communicate the procedure for adjusting this unit to different tray sizes.
Created while at White Box Design.

This marketing style animation video was created to communicate the one of iPak machine's key features.
Created while at White Box Design.

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